Case Study Archives - Synchrogistics


Our sister company’s proprietary and strategic RFP process yields significant savings for their client within the expedited courier market. Not only did they save their client 18% on their freight rates, the team also kept 75% of their existing incumbent carriers and maintained required service levels.

Lets breakdown their case study:


Our client was a $100mm – $200mm retail display provider with 9 distribution facilities supplying point of sale displays in over 60,000 retail stores across the US. Given that the client often would have a 24-to-48-hour lead time between printing a new display and meeting customer delivery deadlines, transportation was a mission-critical function. If displays did not arrive in time for the promotion, the client would lose the sale and possibly the customer.

The company was spending about 50% of its freight budget on courier services with 28 courier vendors it had used over the last 12 months. Little to no visibility existed at the corporate level even though freight spend was the third largest spend bucket for the company after labor and paper products. Each of the client’s locations had independent arrangements with local vendors and initially expressed skepticism that a company-wide initiative would be able to consider local market dynamics.


Management engaged Wynneford to consolidate courier vendors where possible and to reduce courier spend without sacrificing on-time delivery requirements. Wynneford performed the following:

  • Since no standardized systems existed to track courier spend, Wynneford began by gathering the paper invoices from each courier for the last 6 months to build a pricing model and a comprehensive RFP.
  • Wynneford conducted interviews with several staff members at each location to gain a full understanding of all requirements for a courier vendor.
  • Wynneford researched each local market to identify new, qualified competitors to participate in the RFP.
  • Wynneford launched the RFP and maintained close contact with existing incumbents, many of whom were initially unwilling to participate.
  • Once incumbents saw that the competition was poised to make significant gains, the incumbents returned to the RFP with large price concessions.
  • Wynneford consulted with the operations team and management to award freight to the most competitive vendors with a preference towards incumbents.
  • Wynneford assisted the client in creating a master service agreement for all carriers with the same terms and standardized accessorials rather than having multiple contracts (and in many cases, no contracts at all).

At the end of the two-month process, Wynneford delivered 18% savings. 75% of the work stayed with incumbents, but at a significantly lower cost. Operationally, this meant that implementation was considerably easier than if many new carriers had been introduced. Wynneford’s proprietary RFP process of data driven negotiations again produced significant savings while maintaining a core focus on strengthening the client’s existing relationships.



If you manufacture or distribute freight that moves on a flatbed, you have a small chance of dealing with a broker who knows your business. The average broker is a dry van generalist as most truckload brokerage revenue is derived from dry van freight.

Flatbed freight is specialized work and it’s hard. Shipments tend to be project-based, meaning that you may get 90 shipments to one location one month and zero for the rest of the year. Job site deliveries may be at addresses that are new and not shown on a map yet, and clients require frequent, accurate updates.

Synchrogistics’ flatbed division services our clients’ $100mm+ freight spend. Our managed solutions team has had by far the largest success precisely because our clients realize that splitting their freight across multiple brokers just creates confusion and higher costs. We tailor our solution to fit the client, not force the client to fit to our business model.

Contact us today to have a conversation about flatbed freight.


Synchro’s sister company achieved a major milestone recently producing 25% in LTL savings for a client in this inflationary market. Interested to learn how they did it?

Here is the full case study:

Our client, a privately owned consumer product distributor, engaged Wynneford Advisors to run an LTL RFP and centralize their LTL freight booking. The client had nearly 100 branch locations spread throughout the United States, with each location handling its own LTL freight. Often, different branches would have separate pricing with the same LTL carrier. The client did not have the internal resources to gather their own shipping history, so they engaged Wynneford to get historical pricing and establish a baseline.


Wynneford used its proprietary data gathering processes to obtain a year’s-worth of client shipping data from both internal and external sources. Wynneford developed a complete picture of all the client’s LTL freight for the first time, which revealed a larger spend than the client had originally believed they had. Wynneford estimated savings potential of 10% or more based on the historical data.

As the chart below demonstrates, during the time that Wynneford was negotiating LTL rates for the client, overall LTL contract rates were increasing rapidly. Certain stakeholders at the client were concerned that it was not prudent to go to market in this environment. Management ultimately decided to trust in Wynneford’s expertise and allowed the RFP to continue.

Wynneford negotiated rate savings of 28% for the client resulting in savings of over $650,000 annually. We narrowed the carrier base from over 20 carriers (over 35 if one counts carriers that had multiple tariffs with different branches) down to about 10. Finally, Wynneford put in place a technology-enabled, centralized freight management process to allow all rates to be shown in one place. Wynneford is monitoring performance for 12 months to ensure savings are achieved.


Our client was dealt a challenging hand shipping cross-border from Canada this year with vaccine mandates, weather emergencies and border closures. Our Managed Transportation team took the stress off our client’s team by leading the prioritization and optimization strategy to push product out as efficiently as possible.

1) When the border closed, we pre-called every receiver for each load giving us full visibility into their project status which allowed us to advise on prioritizing shipments.

2) We utilized our strong carrier relationships to have them pull drivers from other provinces.

3) Once the border reopened, we knew the critical loads and our top carriers to contact. 

We were able to rebound faster and cover the rural, cross-border lanes others would not take. Reach out today to learn more about managed transportation, The Synchro Way.